B-Alternative is a grassroots, environmental consultancy group shaking things up for a more sustainable, planet-positive future!
We are based in Australia and are a part of a global community of conservationists, environmentalists and change-makers.

Jason Rahilly

Founder & Director


An entrepreneurial spirit at heart, building businesses is in Jace's blood. He started his first official business, a personal training company, at 17, before moving into carpentry at 22 after an early football career. Jace's love for animals and frustration with plastic pollution lead to the birth of B-Alternative, of which he is the passionate founder, director and visionary.

As a business-minded human he understands that by building a successful business model, he can support the philanthropic and educational activities needed to make real change.

Now a licenced builder with his own carpentry business, Gypco, Jace is also building earthships and looking ahead to sustainable off grid communities.

Jace floats around the south coast of Victoria, chasing waves, connecting with other Earth-minded souls and seeking further business opportunities.

James McLennan

General Manager

James lives and breathes environmental conservation, preservation and regeneration. A trained outdoor educator, he strives to promote environmental awareness and sustainable living through facilitation, inspiration, community engagement, experience and curiosity.

Combined with his passion for and extensive experience in the sustainability sector, he has seen a fruitful history of partnering with schools on education programs. James has worked with small to medium business, NFP's, councils and corporate and government bodies. 

James is B-Alternative's general manager - our Action Man. He also runs his own business, Grassroots Sustainability, to reconnect people to the food cycle and to instil a greater understanding of how individuals, businesses, organisations, and communities can implement sustainable practices.


James lives a low-impact, connected life with his young family on Victoria's Surf Coast.

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Tim Landells

Impact Manager

A passionate environmentalist from a young age, Tim always felt like he needed to have more of a positive impact on our planet. He is inspired to offset planetary impacts of overpopulation through sustainable resource management and consumption.

Tim is Impact Manager at B-Alternative, striving to make a difference to the enormous environmental footprint created by business-as-usual while keeping client costs at a minimum.

Tim takes a broad interest in entrepreneurship and business strategy and is endeavouring to merge a career of environmental sustainability and business management. He strives to become an influential leader on issues surrounding anthropogenic environmental impacts, educating and empowering people globally.

Tim is an environmental scientist, musician and surfer living a coastal life with his partner in Melbourne.

Katie Traill

Engagement Manager


There are many varied things Katie incorporates into life and work - education, work, yoga practice, beach time and cooking - but her biggest love is Earth care.

In recent years Katie found herself addicted to the learning, excitement and connection associated with low impact living and believes we all need to prioritise our environment. Growing organic vegetables provides her with endless joy, fermenting foods and beverages is heavenly experimentation, and waste reduction is a necessary and fun challenge.

Katie lives on the stunning Surf Coast and spins many plates, including a small passion-led business Seedblog, waste education through community group Towards Zero Waste Geelong, part-time Physiotherapy, and B-Alternative's socials, marketing and administration.

When she isn’t working, you'll find Katie in the kitchen, at the local market or in the garden.

Abbey Galbraith

Health Solutions Manager


Abbey grew up on a farm in Tasmania and attributes this upbringing with her connection to, and respect for, the natural environment. She has worked in the healthcare sector as a pharmacist for the last 14 years in both hospital and community settings.

Abbey finds calm and solace in the natural environment and is fascinated by the finer details and designs in nature - igniting joy, wonderment and creativity for both her and her two young children.

Over the years Abbey has become increasingly disillusioned by the enormous volumes of waste produced by the healthcare sector. The link between environmental health and human health is undeniable and fuels her determination to pursue sustainable practices in health care – as a matter of duty of care to our community.

Abbey enjoys an active lifestyle on the Surf Coast with her young family. In her down time you will find her tending to the vegie garden, body surfing, tinkering on her knitting machine and finding a cosy spot to enjoy a cup of tea.

Amanda Mortensen

People Person


A long-term career in the food industry has given Amanda an appreciation for the importance of the natural world to human enterprise and survival. It was the self-sufficiency of growing up on a farm in central Victoria that brought home the importance of managing our personal footprint on the earth.


Amanda has been fortunate to have a global career in manufacturing and marketing, with a strong focus on putting the customer first.


Amanda is honoured to be a part of the purpose that drives B-Alternative and looks forward to supporting our customers in that purpose. As a dog foster carer, Amanda is passionate about dogs and lives in Melbourne with her two furbabies, Poppy and TJ.