B-Alternative is a grassroots, environmental solutions group shaking things up for a more sustainable, planet positive future!
We are based in Australia and are a part of a global community of conservationists, environmentalists and change-makers.

Jason Rahilly

Founder & Director 


An entrepreneurial spirit at heart, building businesses is in Jace's blood. He started his first official business, a personal training company, at 17, before moving into carpentry at 22 after an early football career. Jace's love for animals and frustration with plastic pollution lead to the birth of B-Alternative, of which he is the passionate founder, director and visionary.

As a business-minded human he understands that by building a successful business model, he can support the philanthropic and educational activities needed to make real change.

Now a licenced builder with his own carpentry business, Gypco, Jace is also building earthships and looking ahead to sustainable off grid communities.

Jace floats around the south coast of Victoria, chasing waves, connecting with other Earth-minded souls and seeking further business opportunities.


James McLennan

General Manager

James lives and breathes environmental conservation, preservation and regeneration. A trained outdoor educator, he strives to promote environmental awareness and sustainable living through facilitation, inspiration, community engagement, experience and curiosity.

Combined with his passion for and extensive experience in the sustainability sector, he has seen a fruitful history of partnering with schools on education programs. James has worked with small to medium business, NFP's, councils and corporate and government bodies. 

James is B-Alternative's general manager - our Action Man. He also runs his own business, Grassroots Sustainability, to reconnect people to the food cycle and to instil a greater understanding of how individuals, businesses, organisations, and communities can implement sustainable practices.


James lives a low-impact, connected life with his young family on Victoria's Surf Coast.

Tim Landells.jpg

Tim Landells

Impact Manager

A passionate environmentalist from a young age, Tim always felt like he needed to have more of a positive impact on our planet. He is inspired to offset planetary impacts of overpopulation through sustainable resource management and consumption.

Tim is Impact Manager at B-Alternative, striving to make a difference to the enormous environmental footprint created by business-as-usual while keeping client costs at a minimum.

Tim takes a broad interest in entrepreneurship and business strategy and is endeavouring to merge a career of environmental sustainability and business management. He strives to become an influential leader on issues surrounding anthropogenic environmental impacts, educating and empowering people globally.

Tim is an environmental scientist, musician and surfer living a coastal life with his partner in Melbourne.


Katie Traill

Engagement Manager


There are many varied things Katie incorporates into life and work - education, work, yoga practice, beach time and cooking - but her biggest love is Earth care.

In recent years Katie found herself addicted to the learning, excitement and connection associated with low impact living and believes we all need to prioritise our environment. Growing organic vegetables provides her with endless joy, fermenting foods and beverages is heavenly experimentation, and waste reduction is a necessary and fun challenge.

Katie lives on the stunning Surf Coast and spins many plates, including a small passion-led business Seedblog, waste education through community group Towards Zero Waste Geelong, part-time Physiotherapy, and B-Alternative's socials, marketing and administration.

When she isn’t working, you'll find Katie in the kitchen, at the local market or in the garden.

Dee Ogden

People Person


In life, Dee wears many hats, all with a common thread of living a life of compassion and connection. She aims to live with little impact on the planet and to raise her two daughters with the same awareness.


Dee feels a strong connection to the natural world, where living on the Surf Coast provides her with so many opportunities to immerse herself in the wonders of mother nature. It brings her great joy to be part of the B-Alternative crew and the positive changes they make, facilitating sales and client relations.


Dee also works as a Meditation Teacher and is a certified Nature and Forest Therapy Guide. She believes that by deepening our connection with nature we are more motivated to care for her.


As a mother and ex-primary school teacher she is particularly passionate about providing children with the opportunity to connect with the natural world, raising a generation that is in tune with its rhythms. Dee also finds immense joy in pottering in the garden and kitchen, hiking, ocean swims, camping and connecting with family and friends.